COFI MARKET ACCESS NEWSLETTER

  • December 2007 Edition
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  • Market: korea

    Market Update for Korea

    By Mr. Tai Jeong

    Mr. Tai Jeong

    Technical Director,
    Canada Wood Korea
    Email:jeong@canadawood.or.kr

    Tai Jeong joined Canada Wood in 2006. Tai brings over 20 years of technical expertise in wood design and construction to the Canada Wood team. Tai is an accomplished building professional, having worked as an architect for 15 years, and is a registered contractor. In his time away from the office, he enjoys singing and sports.

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    The Korean real GDP expanded 1.4 percent in the third quarter compared with a 1.8 percent gain in the second quarter owing to the strong growth in consumer spending, which offset a slowdown in exports and falling corporate investment. On a year-on-year basis, the GDP grew 5.2 percent, outpacing a 5 percent annual growth in the second quarter. The unemployment rate in October dropped to 3.1 percent , the lowest since December 2002. A pickup in consumption driven by consumer confidence caused by a spike in job growth helped stoke Korea’s fastest annual economic growth in almost two years in the third quarter. Local household expenditures increased at a higher rate than their income during the third quarter. Household income rose by an average of 7.4 percent from the same quarter last year while living and tax expenditures rose respectively 8 and 14 percent during the same period. Korean exports climbed to a record in October as higher shipments to China and Europe helped cushion the $887 billion economy from a slowdown in U.S. demand.The Korean won climbed beyond 900 versus the U.S. dollar for the first time since August 1997. Despite these promising results, the Korean economy in the fourth quarter of 2007 and next year are being threatened by the following reasons:

    • Global financial uncertainties
    • Ongoing U.S. credit crunch concerns
    • Decrease of exports due to slowing U.S economy 
    • Record high oil
       

    (Source from BOK statement and preliminary data)
    (Household income: Source from the National Statistical Office’s quarterly report on household accounts)

    Korean Housing Market Update

    By Tae Ik Hwang

    Tae Ik Hwang

    Technical Consultant, Canada Wood Korea

    Tae Ik Hwang began to work as the Technical Consultant for Canada Wood Korea from March this year. Before joining Canada Wood Korea, he used to work for Korea Wood Construction Association (KWCA) as a technical director. Lately, he has been assisting Tai Jeong for the fire resistance tests of wood wall assemblies with Korea Technical Group.

    Upcoming Events - Korea
    Dec. 7
    2007 Korea Wood Design Awards - Award Ceremony
    Dec. 17-21
    Material Sampling with KICT for Fire Tests (KICT: Korea Institute of Construction Technology)
    Dec. 27
    CW Technical Seminar for MSMF WFC at AT Centre in Seoul
    2008
    Jan. 3
    Landscaping Seminars
    Jan. 7-18
    Fire Test at KICT
    Jan. 17
    CW Technical Seminar for Fire Performance of WFC at KICT
    Jan. 21 - Feb.1
    BCIT Multi-Family Construction Training in Vancouver
    Feb. 13-17
    Participation in 2008 Housing Brand Fair at COEX, Seoul
    Feb. 13-17
    Super E House Opening Ceremony
    Feb. 14-15
    Joint Technical Seminar with KWCA during 2008 HBF at COEX, Seoul
    Mar. 21
    CW Technical Seminar during 2008 Seoul Living Design Fair at COEX, Seoul-
    Did You Know?
    • COFI in partnership with Korean Wood Building Design Association will start its WFC Inspector Training Course is December 8, 2007 to February 16, 2008. (For 10 weeks).
    • COFI has successfully conducted two pilot fire tests for 2x4 wood framed wall assemblies at Korea Institute of Construction Technologies. These tests were intended to prove fire resistance performance of wood framed wall assemblies listed in Korean standards. Two 2x4 wood framed walls were built with No. 2 grade, Canadian S-P-F lumber by attaching two layers of 12.5 mm thick fire rated gypsum wallboards. The test was extremely successful!
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    The housing market in Korea is experiencing a surge of activity this past year. Building permits and building starts for the first nine months of 2007 increased to 21.2% and 24% respectively to 165,612 buildings and 131,324 buildings.  The residential building permits and housing starts increased to 38.5% and 43.3% respectively to 53,516 buildings and 45,428 buildings compared with the same period of 2006.  Increased activity is due to the continuous increase in Gross National Income.
    Both building permits and starts for wood frame construction during the January-September period dramatically rose to 85.4% and 86% respectively to 6,491 buildings and 5,044 buildings compared with the same period of 2006.

    (Source: Ministry of Construction and Transportation)

    Korean Wood Market Update:

    Korean imports of logs for the first nine months of 2007 compared with the same period of 2006 increased 27.2% to US$ 684,181,000. Of this total, Canadian log imports rose to 33.3% to US$ 52,035,000 accounting for a 7.6% share in the total Korean log import market. As a result of the unstable supply of Canadian logs caused by the prolonged industry strike and price weakness of Canadian logs caused by a rise in the Canadian loonie, Canadian log imports in September 2007 sharply decreased to 37% compared with the same month of 2006. This indicates a slow increase in cumulative Canadian log imports for the first nine months of 2007.

    Korean lumber imports for the first nine months of 2007 compared with the same period of 2006 rose 23.2% to US$ 225,237,000. Canadian lumber imports increased 31.7% to US$ 36,382,000 accounting for 16.2% of total lumber imports.

    Canadian softwood lumber imports for the first nine months of 2007 marginally rose to 16.2% to US$ 33,536,000 accounting for 29% of total softwood lumber imports with reflecting difficulties in Canadian softwood lumber imports caused by temporary mill shutdowns from July.

    (Source: Korea Customs Service)

    Current Situation of 2X4 Housing Market

    Figure 1: Wood Building Permit and Start
    Figure 2: Wood Building Permit and Start
    (2006 and 2007 YTD September 30)
    Figure 3: Artist rendering of SK ApelBaum ($1.3 Million dollar and up WF House). SK is one of top 10 construction companies in Korea, developing a community of 123 detached wood frame houses.
    Figure 4: Kingswood sample house, Sam Jung Construction is developing a luxury retirement community of 125 detached wood frame houses.

    After years of slow or flat growth, the wood construction market took off in 2006. Building permits and starts for wood buildings more than doubled in 2006 compared to those of 2005 (Fig 1), and the growth continues in 2007.

    The numbers of wood building permits and starts reported year-to-date ended September 30, 2007 compared with those of 2006, show robust growth of 85.4% and 86% respectively (Fig 2). One of the most important contributing factors to this growth of the WFC* market is the healthy indoor environment that wood frame houses provide to consumers. In Korea, the wood frame house has become synonymous with a healthy house.Wood is viewed as a healthy and natural construction material. Healthy house is one of the biggest concerns of Korean consumers as “Sick House Syndrome” and the toxicity of concrete, which is the most common building material in Korea, has come under scrutiny by the media.

    Recently, the Ministry of Environment has announced that it will launch an official investigation on toxicity of cement and concrete, which are believed to be one of the major causes of atopic dermatitis which affects roughly 30% of all elementary school children in Korea. An even more encouraging trend is that Korean consumers are now buying multi-million dollar wood frame houses without any hesitation and these luxury houses are being developed in more than one hundred-unit gated communities for primary or retirement homes.

    This scale of construction will certainly attract more major construction companies and developers into the wood frame housing market, who have been sitting on the fence. It is hard to put figures on Korea’s 2X4 industry, because the industry is small and fragmented. However, the Korea Wood Construction Association estimates that there are about 200 ~ 300 WFC companies with business registrations and a much larger number of builders operating without any business registrations. However, major construction companies like SK Construction and Sam Jung Construction have begun to participate in the market. Their role in the fast growing market will be crucial in delivering high quality homes and expanding into the multi-storey, multi-family market. Also there are about 80 large and small wood frame building material distributors in Korea, and it is estimated that the total wood frame building material market will become a US 1 billion dollar market when the 2X4 housing starts reach 10,000 per year.

    Canada Wood Conducts Two Fire Tests at KICT

    By Mr. Tai Jeong

    Mr. Tai Jeong

    Technical Director, Canada Wood Korea
    Email:jeong@canadawood.or.kr

    Tai Jeong joined Canada Wood in 2006. Tai brings over 20 years of technical expertise in wood design and construction to the Canada Wood team. Tai is an accomplished building professional, having worked as an architect for 15 years, and is a registered contractor. In his time away from the office, he enjoys singing and sports.

    Canada Wood Korea has successfully conducted two pilot fire tests for 2x4 wood framed wall assemblies at the Korea Institute of Construction Technology in October, 2007.

    Canada Wood Korea Fire Tests Conducted at KICT: Two 2x4 wood framed walls, one for interior and the other for exterior wall, were built with No. 2 grade, Canadian S-P-F lumber by attaching two layers of 12.5 mm thick fire rated gypsum wallboards

    These tests were intended to prove fire resistance performance of wood framed wall assemblies listed in the KS F 1611-1 by conducting tests with the revised fire testing method in order to maintain the said standard to be used by the Korea wood industry for their MSMF WFC projects. The fire testing method standard, the KS F 2257-4* had been revised in 2004, and the KS F 1611-1 was established based on the 1999 version of the KS F 2257-4.

    Two 2x4 wood framed walls, one for interior and the other for exterior wall, were built with No. 2 grade, Canadian S-P-F lumber by attaching two layers of 12.5 mm thick fire rated gypsum wallboards. The test results of these two walls successfully showed the similar result data as the previous ones acquired based on the former KS F 2257-4.

    The KICT is the government-sponsored research institute who is entitled as an official laboratory for fire and acoustical tests by the Ministry of Construction and Transportation.

    Canada Wood Korea is planning to conduct 10 main fire tests in January, 2008 at the KICT in collaboration with the Korean wood industry to make three year valid certifications for wood framed assemblies and revise the KS F 1611-1 to include more variety of wood framed assemblies which will meet both fire and acoustical requirements targeting MSMF WFC application.


    (KS F 2257-4: Methods fire resistance test for elements of building construction - specific requirements for load bearing vertical separating elements)

    Korean Code Experts visit Canadian Testing Centres

    By Mr. Tai Jeong

    Mr. Tai Jeong

    Technical Director, Canada Wood Korea
    Email:jeong@canadawood.or.kr

    Tai Jeong joined Canada Wood in 2006. Tai brings over 20 years of technical expertise in wood design and construction to the Canada Wood team. Tai is an accomplished building professional, having worked as an architect for 15 years, and is a registered contractor. In his time away from the office, he enjoys singing and sports.

    Did You Know?
    • Korea’s state-run Korea Development Institute last month upgraded its economic growth forecast for 2007 to 4.9 percent from 4.4 percent. The economy will expand 5 percent in 2008, it said.
    • The Korean public's perception of wood frame homes is generally positive. Korean people view wood homes and wood in general as healthy and aesthetically pleasing. However, the high cost of building materials and restrictive financing limits single-family home ownership to the affluent.
    • Both Korean and Canadian respondents agree that European, and Italian manufacturers in particular, are more aggressive in their approach to the Korean market, which has translated directly into greater market share. Canadian companies can increase their sales if they market their products in Korea more aggressively through increased advertising and builder training.
    • The official opening of the CMHC’s Super E Demonstration project in Korea is tentatively scheduled for February 13-17, 2008 during Housing Brand Fair 2008.
    • Korea is holding the 12th round of free trade talks with Canada. Since they launched trade talks in July 2005, the two countries have come close to agreement in the services, investment, communications, financial and dispute settlement sectors. But they failed to find common ground in several knotty issues on forest products and automobiles. The last round of talks was held in Ottawa in October.

    COFI/Canada Wood Korea brought Korean government officials and Korean Technical Group members to Vancouver and Ottawa for a week long mission. The key goals were to demonstrate advanced Canadian technology in sound and fire performance of wood framed assemblies, to show them the tire drop test for impact sound and to provide an opportunity to experience Multi-Story Multi-Family Wood Frame Construction (MSMF WFC). Korean delegation members included the Head of the AIK’s Deliberate Council in KS for Fire Safety in Building, Head Researchers from the KICT, and two Korean Technical Group members who are working closely with COFI/Canada Wood Korea for the development of WFC code and standards. The KICT is a government sponsored public research institute acting as the construction material accreditation board of the MOCT. The mission included 2 days in Vancouver to visit the COFI Vancouver office, Forintek and MSMF construction sites learning about BC forestry, forest products, green construction and wood related research projects from Forintek.

    The "Tire Drop Test" for Impact Sound

    The remaining 3 days in Ottawa was dedicated to learning about the current research project being conducted at NRC-IRC by Dr. Trevor Nightingale to identify the key noise control parameters for low frequency impact sound insulation.

    The delegation also toured other NRC-IRC facilities relating to buildings such as the National Fire Laboratory, indoor ventilation and air quality laboratories. On the final day of the mission, the group had the pleasure of meeting with Dr. Jim Mehaffey at Forintek learning about

    Forintek’s fire research programs and the model for the fire-resistance of light-frame wood assemblies. The mission was ended with the visit to WFC site in Gatineau.

    Presentations from NRC-IRC Scientists

    During the meetings with NRC-IRC scientists, Dr. Min, the Research Head of the KICT, indicated that he will brief the MOCT and the NRC-IRC visit will be declared an “official visit”.  The Korean delegates also provided some very valuable comments, especially regarding possible approaches for acceptance /listing of the results acquired from tests done at NRC-IRC.

    COFI/Canada Wood Korea is currently developing fire and sound performance standards for wood framed assemblies to expand the Korean WFC market from single family construction sector to a MSMF/commercial construction sector. Wood use in the MSMF sector is currently prohibited by fire and sound performance requirements regulated in the Korean building code.

    COFI/Canada Wood Korea is planning to conduct a series of fire tests for wood framed assemblies at the KICT laboratory and, further, to develop fire and sound performance standards related to WFC in collaboration with the mission delegates.

    The Korean wood building market is now entering an era of 10,000 buildings per year. And in line with the meaningful sign by US$ 20,000 GDP per capita mark, more and more developers are in the process of considering MSMF WFC projects. The Korean wood industry foresees that the new market for multi-family housing can be generated when the market size of wood framed buildings reaches to 10,000 buildings per year. The future of the new 2x4 multi-housing market in Korea is dependent on our effort to this code and standards development.

     

    *WFC: wood frame construction *MSMF: multi-storey, multi-family
    *AIK: Architectural Institute of Korea
    *KICT: Korea Institute of Construction Technology
    *MOCT: Ministry of Construction and Transportation

     

    A little goes a long way! Media interest has million dollar pay-off

    By Wayne Iversen

    Wayne Iversen

    Canada Wood Program Manager, COFI Vancouver

    Wayne graduated from UBC with an MBA in marketing and BA in international relations. Wayne speaks fluent Mandarin and has recently celebrated 5 years as COFI’s Manager of the Canada Wood Export Market Development Program. Away from work he enjoys many sports such as soccer and hockey as well as spending time with wife Karen and his five children.

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    For the past couple of years, we’ve been working closely with Korean media to write wood and building articles in related publications. As of this month, Korean media on our behalf have published more than a million dollars in free “wood is good” advertising!  So when a group of local media asked us to host six journalists in Vancouver for a week, we enthusiastically accepted. For the first time, Korean journalists would gain first hand exposure to the full spectrum of the world of Canadian wood: from the forest resource, and sustainably managed forests to lumber manufacturing, and green buildings. After a week in Vancouver, the group of journalists returned to Korea on Nov 23rd, but not before gaining a new appreciation for the Canadian wood industry. Each journalist has plans to write their take in upcoming issues of their respective publication which include:

    It is worth noting that since the media campaign ramped up activities in 2006, softwood shipments have gone up by 83 percent (from 27million board feet at end of 2005 to a projected 50 million board feet in 2007.)

    Canadian Industry Exposed: Korean media group tours local sawmill on mission, gaining first hand experience they will write about in subsequent articles. Hands On Training : Korean media group are briefed on Canadian Building Materials.

    In the Field - Growing and Outgrowing

    By Tae Ik Hwang

    Tae Ik Hwang

    Technical Consultant, Canada Wood Korea

    Tae Ik Hwang began to work as the Technical Consultant for Canada Wood Korea from March this year. Before joining Canada Wood Korea, he used to work for Korea Wood Construction Association (KWCA) as a technical director. Lately, he has been assisting Tai Jeong for the fire resistance tests of wood wall assemblies with Korea Technical Group.

    Did You Know?
  • Korean carpenters are either good at concrete work (very rough carpentry) or good at finish work (very fine carpentry); they are less skilled with framing. Framing training, in addition to instruction regarding proper handling and storage of materials is critical to the long-term success of wood frame construction in Korea.
  • There are moments in life that you feel that everything seems to have changed overnight. The moment came during an October day to me. A tour of a few wood frame construction sites revealed to me how fast the Korean wood framing construction market is growing and, at the same time, how fast it might be outgrowing itself. The case in point is a gated community of more than 100 high-end wood frame single detached houses located at the outskirt of Seoul, designed by a renowned architect and being developed and constructed by the consortium of a group of leading wood frame construction companies and a Chaebol.

    Sound like a winning combination in every aspect? Yes, it has all the right ingredients we have worked hard for in Korea. WF houses for primary residence use, large scale of construction, and the participation of a big builder; a stepping stone to an even bigger residential market share and expanding beyond single family housing market into much anticipated multi-storey multi-family housing market, and establishing wood frame construction as a mainstream construction method. But there is a missing element: properly engineered drawings with details. Housing and small buildings can be built without a full structural design using prescriptive requirements, but these houses are not the ordinary gable roof houses we see every day. These are houses with complicated load paths due to cantilevers, large openings, offset walls between floors and are very vulnerable to lateral forces. The architect’s signature design is being translated into wood frame construction without the proper structural design, even though it falls outside of prescriptive boundaries and must be designed by design professionals for structural integrity.

    However, the higher level of expertise in design and construction required for buildings with complicated configurations and irregular shapes, and for lateral force resisting system is still lacking in Korea. And the industry, as a whole, is still fragmented and very cost competitive, not an environment inducible for quality construction. There is a danger of WFC market expanding too fast to the point where it might become a victim of its own success by failing to meet the challenges and to deliver quality houses.

    So how do we guide this burgeoning industry to the next level of market development without outgrowing itself or losing the momentum? How do we assist them to become a self-sustaining industry?

    In the Spotlight-Canada Wood Staff Profile: Tai Jeong

    By Mr. Tai Jeong

    Mr. Tai Jeong

    Technical Director, Canada Wood Korea
    Email:jeong@canadawood.or.kr

    Tai Jeong joined Canada Wood in 2006. Tai brings over 20 years of technical expertise in wood design and construction to the Canada Wood team. Tai is an accomplished building professional, having worked as an architect for 15 years, and is a registered contractor. In his time away from the office, he enjoys singing and sports.

    Did You Know?
    • Korea will contribute US$4.4 million towards a Trust Fund to better the environment in North Korea. The project will tackle forest depletion, declining water quality, air pollution, land degradation and biodiversity in DPR Korea. The past decade has seen declining forests in DPR Korea due to timber production, firewood consumption, wild fires and insect attacks associated with drought, population growth and conversion of land to agricultural production. To counter this, the country has encouraged community, youth and children's groups to establish tree nurseries and to participate in campaigns such as the National Tree Planting Day on March 2 every year.
    • Korea is now holding talks with Canada on to set new import conditions, which could lead to the eventual lifting of the four-year ban on Canadian beef. Canada was recently given a 'controlled risk' classification by the World Organization for Animal Health (OIE), placing it in the same classification as the US with regard to BSE. This technically allows it to export all beef to Korea, with the exception of specified risk materials.

    Tai, is the Director of the Canada Wood Korea program, bringing over 20 years of technical expertise in wood design and construction to the CW team. Tai graduated from the New York Institute of Technology with a Bachelor of Architecture degree and had practiced as a professional architect in the States of Massachusetts and California, U.S. for over 13 years. During this period, he has designed and built many wood framed condominiums and multi-storey, multi-family buildings.

    He came back to Korea and joined the AF&PA*-Korea in 1999 for 6 and half years as Technical Director and also served as Korean Representative of the APA. While Tai was working for the AF&PA, he had conducted series of fire tests in Korea and developed the KS F 1611-1*, the one and only Korean Industrial Standard for fire resistance performance of light-frame wood structure. Through series of technical seminars and lectures for over 9 years from 1999, Tai has been training thousands of wood related professionals and produced many professional WFC* trainers who are currently taking an active part in education nationwide.

    COFI's Steve Kozuki (left) and Tai Jeong(right) at Canfor’s PG Mill Tai Jeong (left) teaches Korean builder Mr. Lee about engineered wood.

    Tai has developed two in-depth WFC technical courses for professional architects, builders and engineers, which are being considered as the most advanced and comprehensive courses for the Korean wood industry: Design-construction-inspection of MSMF* WFC; and WFC structural calculation course. He is providing these two courses at the Wood University Centre in Korea. Through these lectures at the Wood University Center, Tai has assisted many university professors for them to develop curricula for WFC at their universities. Occasionally, he is also providing special lectures at various local universities in Korea, such as In-Ha University, and University of Seoul.

    Tai also serves on several Codes and Standards technical committees in Korea and is actively involved in code and standards development to allow wood use in MSMF and commercial building sectors. He is working on the development of fire, acoustical and seismic design codes along with Korean technical committees. As a result of his effort, SPF species group will be recognized as an equivalent species group in the KS F 3020* and the Korea Building Code in 2008.

    Korea is a relatively small offshore market for Canadian wood products compare with Japan. However, Canadian SPF dimension lumber is predominant in Korean WFC sector and steadily growing and growing. Tai strongly believes that Korea has a big potential for Canadian wood products and, therefore, COFI/Canada Wood can further develop this emerging market.

    Market: UK

    Market Update for UK

    By Patrick Cooper

    Patrick Cooper

    Market Development Coordinator, Canada Wood UK

    As a professional forester, Patrick has accumulated broad and international experience working for government, NGO and industry bodies, involved with forest management, certification and the timber trade."

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    European market conditions are expected to weaken slightly during the winter months, leading to a drop in sawn timber prices followed by a degree of recovery. The market is characterised by diminishing construction activity in the USA and in Europe, a weak US dollar that hinders European sawmilling industry exports to non-EU markets, and brisk growth of sawn timber output - particularly by Germany. The result is that supply is outstripping demand, and mills are selling to whoever they can. Reports suggest that softwood trade in the UK has barely reached levels normally expected for this time of year. Importers now find themselves over-committed, with stocks arriving at relatively high prices in a market where price levels have fallen.

    Rising stocks at Baltic mills, under current market conditions, are allowing importers to negotiate price reductions for future shipments. Prices for CLS have already dipped from summer highs of around £155/m3 to figures closer to £140/m3 in recent weeks. The drop in sawn timber prices will be modest if Russian roundwood can no longer be economically used after the beginning of 2009, due to the high export duty which will be in force then. The impending duty may lead to increasing demand for roundwood and sawn timber at the end of 2008, as European and Asian sawmills, plus consumers of sawn timber, begin building up stocks ahead of 2009.

    The UK is now committed to meet the EU target to generate 20% of its energy from renewables by 2020, compared with perhaps 5% today. Bio-fuels, including sawdust, chips and pellets have a part to play, and in spite of a preference for indigenous supply, imports are required in a variety of forms. Prenergy, a developer, has recently been given permission to build a 350MW wood-chip fuelled electricity generating plant in Port Talbot, South Wales. The £400m plant will generate enough clean electricity to power half of the homes in the region, and is intended to contribute around 70% of the Welsh Assembly's 2010 renewable electricity target. The wood fuel is expected to come from sustainable sources in the US and Canada.

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