COFI MARKET ACCESS NEWSLETTER

  • July 2008 Edition
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    In this issue:

    Director's Message, by Paul Newman

    China 'Quake Rebuilding Package': Humanitarian Gesture or Commercialism?
    On Friday, June 13th, Premier Gordon Campbell and the Honourable Gary Lunn, Minister of Natural Resources Canada jointly announced an $8 million aid package for China, one predicated on the use of replacement structures made of Canadian wood products.... more

    Japan

    Japan Economic Overview Q2 2008: “Declining Affordability Impacting Housing Sector Growth”
    With continued resilience in capital spending and exports, Japan’s GDP grew 4% at an annualized rate in the first quarter of 2008. However, by the end of the second quarter a series of indicators pointed towards weakening growth in the second half of 2008.... more
    COFI Showcases Sustainable Forest Management Practices to the JAS Lumber Grading Championship Tour
    On May 29th, COFI led Japan’s JAS Lumber Grading Championship Tour participants to Canfor’s J.D. Little Forest Centre Nursery in Prince George to learn about how B.C.’s SPF forests are sustainably regenerated. Marty Hiemstra, a Registered Professional Forester with Canfor led the JAS tour group.... more
    2X4-Post&Beam Hybrid now a Reality: 40-house Kobe project underway
    Kotani-Jyuken, a small local homebuilder based in the Kansai region of Japan, is currently developing a new housing project in Kobe Sanda Town, Hyogo Prefecture. The company plans to construct forty homes using SPF dimension lumber in the roof assemblies at the Kotsudai Housing Project, located.... more
    In the Spotlight - Canada Wood Staff Profile: Meet Shawn Lawlor
    Shawn originally hails from Ottawa where he grew up and attended the University of Ottawa. After graduation in 1990, Shawn headed to the rice fields of Kochi Prefecture in Japan to teach English at a local high school in the JET.... more
    Calendar of upcoming events in Japan
    Are you planning a trip to Japan? Before you leave, be sure to check out our calendar of upcoming events.... more

    Korea

    Korean Economic Update
    The South Korean economic growth in the first quarter of 2008 was the slowest since the last quarter of 2004. Bank of Korea’s data showed that Korea grew 0.7% in the first quarter from the previous quarter, decelerating from the previous 1.6% quarterly growth.... more
    Korean Wood Market Update
    Korean imports of logs for the first four months of 2008 compared with the same period of 2007 decreased 3.6% to US$ 289,821,000. Of this total, Canadian log imports decreased to 9.6% to US$ 22,571,000 accounting for a 7.8% share in the total Korean log import market. New Zealand log imports.... more
    Korean Housing Market Update
    The Korean construction industry is being weighed down by soaring building material prices such as rebar and concrete. The rebar prices have increased 104% since January 2007 while raw scrap iron import prices have increased by more than 230% in less than 18 months. To make things.... more
    B.C. Premier Gordon Campbell visits Korea and attends Green Seminar
    Korea is the fourth largest trading partner of British Columbia with increasing trade volume. Abreast of Minister Lunn’s visit to Korea, B.C. Premier Gordon Campbell made official visit to Korea from May 18 to 21, 2008 to promote B.C. expertise in clean technology and green buildings; pursue.... more
    In the Spotlight - Canada Wood Staff Profile: Meet Tae Ik Hwang
    Tae Ik Hwang has joined Canada Wood Group Korea as a consultant in December 2006 for the task of coordinating two market researches commissioned by FII and supporting logistics of first FII - Canada Wood tradeshow in Korea featuring wood product showcase house, COFI Terrace and BC Wood.... more
    Minister Lunn pledges support to Korean 2X4 Industry
    The Honourable Gary Lunn, Minister of Natural Resources, visited Korea from May 18-19, 2008 in order to encourage greater cooperation and to exchange opinions with Korean wood frame construction industry representatives.... more
    Calendar of upcoming events in Korea
    Are you planning a trip to Korea? Before you leave, be sure to check out our calendar of upcoming events.... more

    China

    China Market Update
    Inflation is a persistent challenge for the Chinese economy. The consumer price index is expected to expand to more than 7% in 2008, which is well above the 4.8% CPI growth in 2007. This level of inflation has not been seen in China since 1996. Just as China’s economic growth slowed somewhat.... more
    Fred Spoke appointed Managing Director - Canada Wood China
    Mr. Fred Spoke has been appointed by the Canada Wood Group Board of Directors to assume the role of Managing Director – China based at the Shanghai Dream Home Canada facility.... more
    2X4 performs well in Sichuan quake
    Dujiangyan is one of the most destroyed areas in the Sichuan Earthquake, which is about 60 kilometers away from epicenter. T-deco, a Chinese builder which builds 2x4 houses based in Shanghai, have 2 houses in Dujiangyan-Qing Cheng Mountain Villas. One is a single family, another is a duplex.... more
    Chinese Developers impressed by scale of Canadian Wood Construction
    COFI had the great pleasure of hosting the first of three Chinese developers missions scheduled for 2008/9. It was the groups first time to Canada and they were extremely impressed with Canada’s forest products industry. “Canadian lumber mills are so incredibly efficient. It’s a wonder that so much.... more
    Russian Export tax increase cause Canadian SPF demand to surge 73%
    In a bid to slow down the export of Russian logs to China, the Russian government levied a 25% export tax April 1. It’s perhaps no small coincidence that in the month of April, Canadian SPF shipments to China jumped a whopping 73% from 19,911 mfbm to 34,524 mfbm. Most of the SPF lumber.... more
    Is Canada’s Brand Eroding? Chinese Public Opinion continues to change
    Public opinion in China has become increasingly dynamic and unpredictable. Grass-roots messages flow rapidly through an impressive network internet and cell phone connections with an expansive reach. Even rural farmers are carrying cell phones. As a result, public opinion is highly responsive to the information, and mis-information generated after major current events.... more
    In the spotlight Canada Wood Staff Profile: Leonard Mao
    Prior to working with the Canada Wood Group, Leonard worked with the State Economic and Trade Commission, P.R.C., where he developed portfolio of foreign trade contacts for China businesses to engage. He also coordinated sector input leading to the successful.... more
    2x4 Dormitories and Music Rooms benefit 200 kids in rural China
    More than 200 rural children were all smiles when greeted by COFI’s three construction specialists who arrived at their school late June to install four prebuilt 2X4 dorms and music facilities. The four 2X4 structures were built for training purposes by Chinese carpentry students.... more
    Calendar of upcoming events in China
    Are you planning a trip to China? Before you leave, be sure to check out our calendar of upcoming events.... more

    United Kingdom

    United Kingdom Market Update: Poor Market Conditions Continue
    Overall the OECD expects that UK GDP will grow by 1.8% in 2008, in line with the lower end of the Chancellor’s forecast range; and for 2009 the OECD forecasts weak growth of 1.4%, far below the range of 2.25% to 2.75% projected by the Treasury. On the ground, it is clearly evident that the “credit crunch” is beginning to impact on the UK, with some anticipating worse to come.... more
    Timber Frame gains Market Share despite Housing Slump
    Despite the difficult time for homebuilding and the housing market, the market share for timber housing continues to increase. According to the UK Timber Frame Association's (UKTFA) statistics based on returns from its members and government statistics for housing starts, the market for timber-frame structures rose 3.3% last year, while the overall market fell 4.4%, taking the overall.... more
     

    Japan Market Update

    By Paul Newman

    Paul Newman

    Executive Director - Market Access and Trade, COFI Vancouver
    Email:newman@cofi.org

    Paul Newman joined Canada Wood in 2003 and prior to that worked for COFI for 12 years. He also has experience working for a forest products firm and with the Canadian banking sector. Paul is a graduate of the University of British Columbia in wood science and Simon Fraser University in Business Administration. Paul is responsible for Canada Woods Asian programs. He enjoys gardening, outdoor pursuits and reading.

    COFI Board Presentation

    On June 11th, 2008, Paul presented an information-filled presentation to the COFI board about the Asian wood markets. To view the presentation entitled “Overseas Markets - Progress Made and the Road Yet to Travel”
    please click here.


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    China 'Quake Rebuilding Package': Humanitarian Gesture or Commercialism?

    On Friday, June 13th, Premier Gordon Campbell and the Honourable Gary Lunn, Minister of Natural Resources Canada jointly announced an $8 million aid package for China, one predicated on the use of replacement structures made of Canadian wood products.   The announcement was preceded by a frenzy of activity within, and between, the two levels of government.  In addition the Canada Wood Group was very active in lobbying and advising the Premier and Minister Lunn on optimizing this package.

    Given the scale of destruction on May 12th and the horrific loss of life, any contribution or gesture towards the reconstruction effort is bound to be scrutinized through critical lens, particularly here in the West.  So how does the fed-prov package score when weighed on moral scales that sway between all-out altruism and crass opportunism…?

    I would suggest very well indeed.   Catastrophe should not and cannot be forgotten; but the five million homeless survivors of this tragedy need practical solutions now in time for winter.  And, because they will continue to dwell in a seismically active region, they will require permanent homes, offices, schools and other buildings that can withstand periodic upheaval.  Emphasis will also focus on alignment with central government priorities such as energy efficiency, sustainability and environmental friendliness. 

    Canada Wood Delegation visit site of shake table test at Tongji University ShanghaI.

    Earthquake simulation shake table test two storey wood frame structure.

    Wood construction scores extremely well in all categories.  Past real-life experience in Japan and elsewhere has proven wood’s quake resistant performance.   More recently, shake-table testing of full scale wood structures at Tongji University in Shanghai demonstrated (and surprised!) Chinese researchers by its resilience and strength.  Energy conservation research at top-ranked Tsinghua University in Beijing and the Harbin Institute of Technology in North China has shown that wood structures greatly outperform concrete or steel alternatives.   Collaborative development of China’s fire codes is leading up to a significant relaxation in restrictive requirements and an expansion in the scope and application of wood in building.  Detailed evaluation by Canada’s National Research Council on moisture risk linked to durability problems has enabled the identification of correct assembly details and strategies to ensure wood construction will be long-lasting and problem-free in China. 

    So - should we be reticent or shy about putting forward wood construction as a solution?  Absolutely not.  However, it is also incumbent upon us to ensure that wood solutions will indeed provide enhanced levels of comfort, safety, performance and longevity.  Plus, we must provide  tech transfer support critical to the development of needed building industry skills. 

    This is in fact the work we have been already doing in China for six years. The tragedy of the earthquake and restoration of the devastated region simply amplify the urgency and significance of our efforts.  On my latest post-quake trip to China, government regulators and building authorities I spoke with recognized the ‘fit’ between our efforts and the needs of Chinese.  However, they were puzzled why we were not stepping up and filling the obvious void.

    Thus to our political leaders I say well done!  And to my colleagues in Canada and China: through your efforts and ingenuity we can build a better, safer China. 

    Market: Japan

    Japan Market Update

    By Shawn Lawlor

    Shawn Lawlor

    Director, Canada Wood Japan
    Email:lawlor@canadawood.jp

    Shawn graduated with a Bachelor of Arts from the University of Ottawa in 1990 and later from the Asia Pacific Management Program at Capilano College in 1995. His career has spanned 15 years in international forest and building products marketing and sales with leading primary producers. Shawn joined the Canada Wood group in April 2007 to take on the role of Director, Japan Operations. He resides in Tokyo with his wife Christine and son Cole.

    Did You Know?
    • The largest 2X4 builder accounts for 42% of Canadian SPF sales to Japan.

    • Over 50% of all housing starts in Japan are rentals.

    • Over 50% of 2X4 starts are multifamily.

    • Housing starts peaked in 2007 at 1.25 million. 1.0 million projected for 2015 and 800,000 for 2020.

    • 45% of starts are wood, expected to remain constant.

    • Housing starts fell for the eleventh month in a row. In April, housing starts were down 8.7%. The annualized housing starts were 1.072 million units in May, smaller than the 1.113 million units forecast as well as April's 1.151 million units. Construction orders received by the big 50 contractors plunged 25.2% year-on-year in May, dwarfing the 8.4% decline in the previous month. This is the biggest decline since June last year, when construction orders tumbled 26.4%.

    Japan Economic Overview Q2 2008: “Declining Affordability Impacting Housing Sector Growth”
    With continued resilience in capital spending and exports, Japan’s GDP grew 4% at an annualized rate in the first quarter of 2008. However, by the end of the second quarter a series of indicators pointed towards weakening growth in the second half of 2008.

    Due to rising energy and raw materials costs, inflationary pressures continued to mount. Wholesale prices jumped 4.7% in May – the fastest rate of increase in 27 years. Price increases are widespread, from steel I-Beams used in construction up 50% since the beginning of 2008, to consumers paying 30% more for spaghetti and 28% more for cheese products. Despite the buildup of price increases, the Bank of Japan is expected to hold the overnight lending rate at 0.5% until the end of the year in view of averting recession.

    Although the Nikkei index returned from recent lows to the mid 14,000 level by early June, falling corporate profits on the back of rising materials costs and a 4% appreciation of the yen versus the US dollar since the beginning of the year suggest the recovery in the equities may prove short lived. Corporate profits were down 17.5% in the first quarter and are prompting reductions in capital investment and employment. Japan’s top 7 chip makers are slashing capital spending 22% for fiscal 2008. Japan’s hot employment sector is also showing signs of cooling, adding 70,000 to the dole line in April and leading the unemployment rate up to 4%. Rising prices, unemployment and stagnant wages are impacting consumer spending with department store sales easing 3.4% lower in April.

    Rising land and materials costs are also leading to sluggishness in the building sector. Land appreciation in Tokyo’s 23 wards is pushing the value of new homes beyond the reach of the average salaryman. The average price of a new condominium in Tokyo is 63.49 million yen (Approx Cdn $616,000) and is 8 times the salary of an average worker. Affordability is deemed reasonable if the price of the new home is under 5 times the average salary. Even in Tokyo’s suburbs, the average price of a new condo is 41.89 million yen or 5.2 times the average income. On the other hand, current average annual wages have remained stagnant since 2003. Declining affordability is cooling new home sales – new condo sales fell by 30% in May. Appreciation in land values now appears to be losing steam as a result. In an MLIT survey of 100 locations across Japan, only 41% showed increasing land prices in the first quarter of 2008, compared with 87% the year prior. It appears that land values will need to fall significantly further before a more robust housing market can return.

    (Sources: The Nikkei Weekly, The Nihon Keizai Shimbun, The Japan Times)

     

    North American Style Canada Tsuga Timber-frame Structures Gaining Popularity in Japan

    By Shawn Lawlor

    Shawn Lawlor

    Director, Canada Wood Japan
    Email:lawlor@canadawood.jp

    Shawn graduated with a Bachelor of Arts from the University of Ottawa in 1990 and later from the Asia Pacific Management Program at Capilano College in 1995. His career has spanned 15 years in international forest and building products marketing and sales with leading primary producers. Shawn joined the Canada Wood group in April 2007 to take on the role of Director, Japan Operations. He resides in Tokyo with his wife Christine and son Cole.

    Lumber Grading Championship Tour participants tour Canfor’s J.D. Little Forest Centre Nursery located in Prince George, BC.

    On May 29th, COFI led Japan’s JAS Lumber Grading Championship Tour participants to Canfor’s J.D. Little Forest Centre Nursery in Prince George to learn about how B.C.’s SPF forests are sustainably regenerated.

    Marty Hiemstra, a Registered Professional Forester with Canfor led the JAS tour group through Canfor woodlands and to the JD Little Forest Centre to demonstrate how companies are coping with the challenges brought about by the mountain pine beetle epidemic and the steps taken to plant the next generation of spruce forests.

    Established in 1982, the J.D. Little Forest Centre Nursery grows 8 million seedlings annually. The species mix of the seedlings is 80% Spruce, 10% Douglas Fir and 10% Lodgepole Pine. The seedlings are grown between March and October in greenhouses and are then kept refrigerated until the following spring and summer when they are planted. In Canfor’s case, harvested forests are re-planted within 14 months. Between 1,200 to 1,400 seedlings are re-planted per hectare. Two years after the planting is done, the seedlings have a survival rate of 97%. Follow up site visits are conducted to ensure that the seedlings can grow freely on their own.

    In the Prince George area, the species mix planted is approximately 66% Pine, 30% spruce and 4% Douglas Fir, however, the species mix varies according to the unique conditions and requirements of each site. In total, Canfor replants 40 million seedlings per year. Depending on the rate of natural reforestation, between 2.75 to 3.5 seedlings are planted for every tree harvested. The seedlings reach full maturity after 80 years.

    The visiting JAS tour from Japan was truly impressed by the amount of care and effort Canadian suppliers are taking to ensure the sustainable regeneration of SPF forests.

    North American Style Canada Tsuga Timber-frame Structures Gaining Popularity in Japan

    By Kevin Bews

    Kevin Bews

    SPF Manager, Canada Wood Japan
    Email:bews@canadawood.jp

    Kevin Bews, joined COFI/Canada Wood in 1998. He is a graduate of the University of Guelph, with a Bachelor of Commerce degree. He recently spent time in China attending the Canada Wood Asia staff meeting. He enjoys sports, traveling, and barbecuing.

     

    Japan Calendar

    Tradeshows & Events:
    June 21-22
    Exhibition by Mitsui Home, Tokyo Big Sight
    June 28-29
    Nice Trade Fair (JP-250, 260 & 270), Nagoya
    July 12-13
    Nice Trade Fair (JP-250, 260 & 270), Sendai
    July 19
    Yoshisada Wood Fair, Takasaki
    August 2-3
    Nice Waku-Waku Summer Trade Fair, Tokyo Big Sight
    August 30-31
    Japan Kenzai Summer Trade Fair, Tokyo Big Sight
    September 5-6
    Hokuzai Wood Fair, Kyushu
    October 16
    Zen-Ken-Ren Annual Fair - Miyazaki
    October 18
    Yoshisada Wood Fair, Sano
    October 25
    Orange Pre-Cut Wood Fair, Saitama
    November 12-14
    Japan Home Show 2008, Tokyo Big Sight

    Technical Seminars:
    June 19
    Canada Tsuga MyHome Gakuin Seminar, Nagoya
    June 24
    2x4 Structure Seminar, Nagoya
    June 25
    Canada Tsuga E120 Tech Seminar, Tokyo
    June 26
    2x4 Design Seminar, Shiga
    July 8
    2x4 Structure Seminar, Kochi
    July 10
    2x4 Design Seminar, Kagawa
    July 23
    Canada Tsuga E120 Tech Seminar, Kochi
    July 25
    2x4 Fireproof Structures, Osaka
    September 2
    2x4 Energy Efficient Homes, Tokushima
    September 3
    2x4 Energy Efficient Homes, Kagawa
    September 4
    2x4 Energy Efficient Homes, Kochi
    September 5-6
    Canada Tsuga Hokuzai Wood Fair Seminar, Kyushu
    October 16
    2x4 Energy Efficient Homes, Ishikawa
    October 16
    2x4 Energy Efficient Homes, Toyama
    October 17
    2x4 Energy Efficient Homes, Fukui

     

    Tour Mission :
    September
    Canada Tsuga Tour Mission, BC Coast
    October 19-26
    COFI Elderly Care Tour Mission, Vancouver
     
    Design Award:
    June 1 to September 30
    Canada Tsuga-Fukui Computer House Design Award
    Kotani-Jyuken is the company that will construct forty homes using SPF dimension lumber in the roof assemblies at the Kotsudai Housing Project, located near Kobe City.

    All homes are built with the new post-and-beam construction method, using glue-laminated beams and posts, and metal plate connecters.
    Kotani-Jyuken has identified 3 distinct advantages for using SPF lumber for rafters: weight to strength ratio, increased span lengths, and a cheaper cost to build with wood.

    The listed selling price including the land is $250,000 - $270,000 per house, depending on the size of house and lot location. 

    Kotani-Jyuken, a small local homebuilder based in the Kansai region of Japan, is currently developing a new housing project in Kobe Sanda Town, Hyogo Prefecture.

    The company plans to construct forty homes using SPF dimension lumber in the roof assemblies at the Kotsudai Housing Project, located near Kobe City.

    Kotani-Jyuken started building the first home in April on a piece of land that the company acquired and subdivided for this purpose.  All the single-family homes are two-storied and have a floor area of 115 m² - 120 m².  The listed selling price including the land is $250,000 - $270,000 per house, depending on the size of house and lot location. 

    All the homes are of the new post-and-beam construction method, using glue-laminated beams and posts, and metal plate connecters.  What is unique about these new post-and-beam homes is that almost all the structural roofing material is SPF 2x4 dimension sized lumber.

    COFI partnered with Nakamura Forest Products, a local company which owns a pre-cut factory supplying metal connectors and post-and-beam lumber components, to illustrate the benefits of SPF lumber to Kotani-Jyuken. This partnership successfully convinced Kotani-Jyuken to construct the roof assemblies for these new post-and-beam homes with SPF lumber from Canada.

    According to Mr. Tani, the building site project manager for Kotani-Jyuken, the company chose SPF dimension lumber for the rafters for three reasons:

  • First, because of its weight and strength, SPF lumber is preferred on the construction site.

  • Second, SPF lumber allows for increased span lengths, which decrease metal connector costs.

  • Third, SPF lumber reduces the roofing material lumber costs for rafters.

     

     

     

     

     

     

     

     

     

     

    North American Style Canada Tsuga Timber-frame Structures Gaining Popularity in Japan

    Director, Canada Wood Japan
    Email:lawlor@canadawood.jp

    Shawn originally hails from Ottawa where he grew up and attended the University of Ottawa. After graduation in 1990, Shawn headed to the rice fields of Kochi Prefecture in Japan to teach English at a local high school in the JET Program. After two years in Shikoku Island, he was ready to return to civilization and then took up studies at Capilano College’s Asia Pacific Management Program. During the Co-op placement, he returned to Tokyo to work in public relations with the food and pharmaceutical industries in Japan.

    Shawn then returned to Canada and began a marketing and sales career in the building products sector. His first sale to Japan was value added Western Red Cedar furniture. He moved on to join Doman Western as a lumber trader in 1998. The first time Shawn had the opportunity to see large diameter Coastal Hemlock logs thunder through the Tahsis mill he became hooked on the sawmilling business. At Doman Western he has many fond memories of working with sawmill staff on the BC Coast and with customers in China and Japan. During this time Shawn took on the nickname of “The Junkyard Dog” for his not so subtle sales tactics to challenging customers in China.

    In 2004, Shawn moved East to join Tembec Forest Products, where he served as sales manager for industrial and specialty SPF sales to North American and export markets. The experience of working with SPF sawmills in BC, Northern Ontario and Quebec provided an interesting contrast to the Coastal B.C. sawmill business. During this time, he was given a new nickname “La Tuque” as he was often seen in full toque headgear visiting mills in Northern Ontario and Quebec.

    In 2007, Shawn joined COFI and Canada Wood Japan, and moved with his wife Christine and seven year old son Cole to Tokyo. Shawn is now enjoying the challenges of leading Canada Wood market access programs in Japan. In his spare time, he enjoys soccer with son Cole and playing jazz piano.

  • Market Update for Korea

    Chana Market Update

    By Tai Jeong

    Mr. Tai Jeong

    Technical Director,
    Canada Wood Korea
    Email:jeong@canadawood.or.kr

    Tai Jeong joined Canada Wood in 2006. Tai brings over 20 years of technical expertise in wood design and construction to the Canada Wood team. Tai is an accomplished building professional, having worked as an architect for 15 years, and is a registered contractor. In his time away from the office, he enjoys singing and sports.

    Korea Calendar
    June 14-17
    Kwangju Housing Expo @ Kim Dae Joong Center in Kwangju, Jeollanam-Do

    July 3
    CWG Korea MSMF WFC Technical Seminar with Dr. Trevor Nightingale of NRC-IRC @ KFRI in Seoul

    July 7-10
    The 5th Canada-Korea Joint Steering Committee Meeting in Ottawa and Vancouver

    July 10-23
    KWCA WFC Practical Training
    April 5 - August 9
    The 3rd KWCA-WUC MSMF WFC Training Course
    April 5 - August 9
    The 6th WUC Software Design Course
    August 15-19
    MBC Construction Expo @ SETEC, Seoul
    September 6-12
    Korean Big Builder Mission to Canada
    September 6-12
    Korean Media Mission to Canada
    September 26
    WFC Structural Design Seminar @ aTi Center, Seoul.
    September 27 - February 14
    2009: The 4th KWCA-WUC MSMF WFC Training Course
    September 27 - February 14
    2009: The 7th WUC Software Design Course
    September - November
    Series of acoustical and fire tests will be conducted at KICT and FILK
    September - November
    Korea Architecture Fair & Festival @ COEX, Seoul
    October 29 - November 2
    Busan Kyunghyang housing, International Architecture Fair @ BEXCO, Busan
    October 31
    CWGK-KWCA-WUC WFC Technical Seminar @ BEXCO, Busan
    Did You Know?
    • China and Korea account for about 14 per cent of Canada's lumber market share.

    • June 30 (Bloomberg) -- South Korean manufacturers' confidence fell to the lowest level in more than three years as record fuel prices increased production costs amid a global economic slowdown. An index measuring businesses expectations for July dropped to 77 from 88 in June, according to a survey of 1,554 manufacturers released by the Bank of Korea in Seoul today.

    • That's the weakest reading since February 2005, and a score lower than 100 means pessimists outnumber optimists. Business and consumer confidence is declining worldwide as oil costs, which have doubled in the past year, erode household incomes and squeeze corporate profits. South Korea's economy, Asia's fourth-largest, expanded at the slowest pace in more than a year last quarter while inflation has accelerated to the highest rate since 2001.

    Did You Know?
    • The Maeil Business Newspaper, the most influential business newspaper in Korea with more than 2 million circulation, carried an article on Minister Lunn’s visit, causing the Canada Wood Korea office to become flooded with telephone inquires about the construction of wood frame housings - especially the construction of low rise multi-family buildings.

    Korean Economic Update
    The South Korean economic growth in the first quarter of 2008 was the slowest since the last quarter of 2004. Bank of Korea’s data showed that Korea grew 0.7% in the first quarter from the previous quarter, decelerating from the previous 1.6% quarterly growth. The major reasons for a slowing economy are: weakening private consumption and corporate investment caused by soaring consumer prices, global downturn, impact of surging oil prices and the prolonged US subprime mortgage crisis.

    Korea is the world’s fifth-largest oil importer, spending more than US$ 27 billion on petroleum between January and April this year. Given that Korea’s dependence on crude oil is much higher than that of advanced economies, the domestic inflation and foreign exchange rate are likely to fluctuate more here than in others.

    The won declined to 1,043 per 1 US dollar as of the end of May 2008, compared with 938 won at the end of 2007. The won/dollar rate will likely stay above the 1,000 won level in the third quarter of 2008 as the current account deficit continues on high oil prices.

    Surging oil prices translated into high consumer prices in the domestic market - reducing consumer purchasing power. Domestic consumer prices rose at the fastest rate in seven years in May 2008 to 4.9 % from a year earlier, far exceeding the BOK’s inflation target between 2.5 to 3.5% for three years to 2009 for six straight months.

    Rising oil prices have caused imports to rise faster than exports, and for the first five months of 2008, the country has recorded a trade deficit of US$ 5.28 billion. Export of goods, which accounts for about 40% of the GDP, continued to be brisk, expanding 12% in the first quarter of 2008 from a year earlier, although the quarterly growth fell 1.8%.

    In reflection of the domestic slowdown, the government is likely to lower its employment projection for 2008. During the first five months of 2008, the number of employed people increased by less than 250,000 each month with its low point of 181,000 in May 2008. The jobless rate hit 3.0% in May 2008, a 0.2% decrease from the same month in 2007.


    Korean Wood Market Update:
    Korean imports of logs for the first four months of 2008, compared with the same period of 2007, decreased 3.6% to US$ 289,821,000. Of this total, Canadian log imports decreased to 9.6% to US$ 22,571,000 - accounting for a 7.8% share in the total Korean log import market. New Zealand log imports marginally increased to 2.9% to US$ 127,274,000 - accounting for a 43.9% share followed by United States and Russia. United States log imports gradually increased to 11.1% to US$ 52,325,000 - accounting for an 18.1% share - due to the bearish trend in in-market production prices of Hemlock and Douglas-Fir caused by the sluggish housing market driven by the prolonged US subprime mortgage problem. In contrast to weakened US log prices, Russian logs continued to rise sharply, mainly because the logging and shipping costs increase caused by surging oil prices and the rising value of the Russian ruble against the US dollar. Consequently, Russian log imports considerably decreased to 25.5% to US$ 43,560,000 accounting for a 15% share in the total Korean log import market.

    Korean lumber imports for the first four months of 2008, compared with the same period of 2007, marginally rose 2.5% to US$ 93,864,000. Despite slow progress in overall Korean lumber imports, Canadian lumber imports for the first four months of 2008 dramatically rose 23.4% to US$ 15,859,000, compared with the same period in 2007. Canada continued to lead as the number one import country, albeit the unstable supply of Canadian lumber imports caused by prolonged mill shutdowns and price weakness of Canadian lumber with the high Canadian loonie.

    While building starts for WFC in the first four months of 2008 rose to 8.8% compared with the same period of 2007, Canadian softwood lumber imports for the same first four months of 2008, remarkably increased to 33.7% to US$ 15,467,000, accounting for a 28.5% share in the total Korean softwood lumber import market.
    (Source: Korea Customs Service)

     

    Korean Housing Market Update:
    The Korean construction industry is being weighed down by soaring building material prices such as rebar and concrete. The rebar prices have increased 104% since January 2007, while raw scrap iron import prices have increased by more than 230% in less than 18 months. To make things worse, widespread delays at construction sites and material shortages for construction firms are expected across the country from the third quarter of 2008 onwards. The Korea Federation of Construction Industry Labor Union began strike action in June 2008 to protest being left out of the government’s fuel subsidy measures in conjunction with the Korea Cargo Transport Workers Union’s strike staged by angry truckers suffering from record-high oil prices.

    The strikes may cause a major slowdown from the third quarter onwards, in a housing industry already burdened by the rising number of unsold homes and high commodity prices.

    Building permits and housing starts for the first four months of 2008 marginally increased to 9% and 6.9% respectively to 24,596 buildings and 20,256 buildings. Slowdowns in the housing sector and a rise in raw-material prices, weakened construction investment by 0.7% in the first quarter of 2008, compared to a year earlier.

    In an effort to stimulate construction and revive a depressed housing construction sector, the Korean government is urging state-run companies to execute infrastructure projects ahead of schedule. The Korean government is also taking measures to ease regulations on the preservation of military facilities and zones that have impeded the construction of homes and factories on large areas of desirable real estate for commercial and residential development.

    During the first four months of 2008, both building permits and starts for WFC marginally rose to 5.2% and 8.8% respectively to 2,940 buildings and 2,340 buildings, compared with the same period of 2007, reflecting the current economic difficulty.

    In contrast to the current slump in the housing market, the popularity of WFC in single family and low rise housing sectors is continuing to increase. Many factors such as health-conscious lifestyles, design flexibility and beauty of WFC, and the relative competitive price of wood over concrete and steel have accounted for this increase. Also, a series of new deregulation policies from the government has helped to boost single family housing and pension development projects. These initiatives present an important opportunity for the WFC industry. Canada Wood Group Korea is working hard to ensure WFC code and standards are developed to allow wood use for low rise apartments.

    The new construction ministry, MLTM (Ministry of Land, Transport and Maritime Affairs) announced the revised deregulation policy on single family housing projects providing (1) easy authorization as reconstruction improvement districts for lot size bigger than 5,000 m² of area from the current 10,000 m² of area or 200 units and (2) simplification on permit process for re-development/reconstruction projects. The new deregulation policy on single residential development projects will be enacted from October 2008 and, consequently, the construction industry foresees that demand for single family and low rise residential projects will be increased from the third quarter of 2008.

    Pension projects seem to be growing again, due to the recent deregulation policy driven by the new agricultural ministry, MFAFF (Ministry for Food, Agriculture, Forestry and Fisheries). The pension market was once the most important market sector for WFC in Korea but it decreased, due to the tax burden imposed on pension projects larger than 150 m² of architectural area. Pension projects larger than 150 m² had to register and the government imposed heavy income taxes on logging businesses. The new policy lowers this tax burden to larger than 230 m² of pension projects. This new deregulation policy will lead to more starts, for larger, better built pension facilities utilizing WFC.
    (Source: Ministry of Land, Transport and Maritime Affairs)

    Personal Profile: Mr. Greg Hoing

    Mr. Tai Jeong

    Technical Director,
    Canada Wood Korea
    Email:jeong@canadawood.or.kr

    Tai Jeong joined Canada Wood in 2006. Tai brings over 20 years of technical expertise in wood design and construction to the Canada Wood team. Tai is an accomplished building professional, having worked as an architect for 15 years, and is a registered contractor. In his time away from the office, he enjoys singing and sports.

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    B.C. Premier Gordon Campbell made an official visit to Korea from May 18 to 21, 2008 and was the keynote speaker to the Korea International Trade Association (KITA).

    Korea is the fourth largest trading partner of British Columbia with increasing trade volume. Abreast of Minister Lunn’s visit to Korea, B.C. Premier Gordon Campbell made an official visit to Korea from May 18 to 21, 2008 to promote B.C.'s expertise in clean technology and green buildings; pursue opportunities in trade, education and investment; and officially open the B.C. Trade and Investment Office in Seoul.

    The main programs included the opening of a B.C. Trade and Investment Office in Seoul, the grand opening of the Vancouver Film School’s Korea recruitment office, and highlighting B.C.’s clean technology and green design expertise in a keynote speech to the Korea International Trade Association (KITA) during the Korea-Canada British Columbia Green Building Exchange Seminar held for two days.

    The Korea-Canada Green Seminar provided an opportunity for experts in green building design in Canada and Korea to develop partnership in sustainable design and share expertise in this critical area. Buildings emit more than 30% of the world’s greenhouse gases and this seminar has discussed how sustainable design can efficiently and economically reduce pollution, energy costs, waste and water consumption.

    In his keynote addresses at Luncheon with KITA, Campbell made it clear that sustainability means more than power. “As we think of designing a lighter carbon footprint, as we think of designing more sustainable cities and more sustainable homes it is important for us to recognize we have to go in a new direction” he said. “It is our architects and our engineers, our designers and our builders, our developers and our product manufacturers who help us accomplish our goals and objectives.”*

    During his visit, Premier Campbell established a sister-province relationship with the South Korean province, Gyeonggi Province, which will facilitate stronger social and trade relationships between the two provinces.

    His visit was complete after meeting with the Prime Minister of Korea, Han Seung-Soo, to discuss trade between B.C. and South Korea, highlight B.C. technology and promote B.C.’s natural resource sector.
    * quoted from the article in the Vancouver Sun - Tuesday, May 20th, 2008 issue

    Chana Market Update

    Tae Ik Hwang

    Technical Consultant, Canada Wood Korea
    Email:hwang@canadawood.or.kr

    Tae Ik Hwang began to work as the Technical Consultant for Canada Wood Korea from March this year. Before joining Canada Wood Korea, he used to work for Korea Wood Construction Association (KWCA) as a technical director. Lately, he has been assisting Tai Jeong for the fire resistance tests of wood wall assemblies with Korea Technical Group.

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    Tae Ik Hwang joined Canada Wood Group Korea as a consultant in December 2006 for the task of coordinating two market researches commissioned by FII and supporting logistics of the first FII - Canada Wood tradeshow in Korea, featuring wood product showcase house, COFI Terrace and BC Wood member booths.

    In 2007-2008, his work has extended to various market access and market development projects for the Korean market, which included coordinating fire tests of wood frame wall assemblies for fire resistance accreditation, designing and coordinating training programs and missions.

    He finds his job very rewarding because he understands the importance of CWG’s projects for the development and expansion of the Korean wood frame construction market. At the same time, he also finds it very challenging because of the wide spectrum of work involved - but, with the help and guidance from his colleagues in and out of Korea, he is learning new things and expanding his horizons.

    Tae Ik Hwang, Technical Consultant, Canada Wood Korea finds his job very rewarding because he understands the importance of COFI's projects for the development and expansion of the Korean wood frame construction market.

    This year, Tae has become the 3rd member of CWG Korea’s staff. He regards this appointment as recognition for his hard work, as well as acknowledgement of the great potential that the Korean market has for Canadian wood products by his colleagues and stakeholders. He is especially looking forward to working on more fire and sound insulation tests planned this year for the development of the wood frame multi-family construction market.

    Tae has been with CWG just over one and a half years, however, his affiliation with Canadian wood frame construction and products goes back much further. His knowledge in wood and wood frame construction owes a great deal to such books as: "Wood Reference Handbook", "Introduction to Wood Building Technology", and "Span Book" published by the Canadian Wood Council.  Gaining technical information from those books, allowed Tae to become one of the early adopters of S-P-F dimension lumber in the Korean market for wood frame construction.

    Tae Ik Hwang studied architectural engineering in Yonsei University in Seoul and has been involved in wood frame construction since the early 1990’s when WFC was first introduced in Korea. He has worked on various residential and commercial building projects including: custom homes to a gated community of 90 units, the first 3 storey Dagagu (multi-household housing) complex in Korea, as well as various resort lodgings and post and beam structures.

    Chana Market Update
    By Tae Hwang

    Tae Ik Hwang

    Technical Consultant, Canada Wood Korea
    Email:hwang@canadawood.or.kr

    Tae Ik Hwang began to work as the Technical Consultant for Canada Wood Korea from March this year. Before joining Canada Wood Korea, he used to work for Korea Wood Construction Association (KWCA) as a technical director. Lately, he has been assisting Tai Jeong for the fire resistance tests of wood wall assemblies with Korea Technical Group.

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    The Honourable Gary Lunn, Minister of Natural Resources, visited Korea from May 18-19, 2008 in order to encourage greater cooperation and to exchange opinions with Korean wood frame construction industry representatives.

    Honourable Gary Lunn, Minister of Natural Resources Canada faces Korean news media.

    CWG delegation reviews SK Apelbaum Model House.

    The Honourable Gary Lunn, Minister of Natural Resources, visited Korea from May 18-19, 2008 in order to encourage greater cooperation and to exchange opinions and feedback with Korean wood frame construction industry representatives.

    Upon arrival to Korea, Minister Lunn had a roundtable discussion on the success of the Canada Wood Group program in Korea with Canada Wood Group representatives, Rick Jeffery, Paul Newman, Brian Hawrysh and Wayne Iversen and CEO of FII, Ken Baker.

    On May 19th, 2008, Minister Lunn held a lively breakfast meeting with Korean representatives of various sectors of the Korean wood frame construction industry. Attendees gained a greater understanding on the potential for wood and wood frame construction in Korea - fostering enhanced cooperation for the future.

    Minister Lunn has pledged support to the Korean wood frame construction industry for the development of the wood frame construction market, and demonstrated the firm commitment of Canada’s government to better position the Canadian wood products industry to develop the market for its products in Korea.

    The Maeil Business Newspaper, the most influential business newspaper in Korea with more than 2 million circulation, carried an article on Minister Lunn’s visit, causing the Canada Wood Korea office to become flooded with telephone inquires about the construction of wood frame structures - especially the construction of low rise multi-family buildings.

    It’s very clear that the interest of wood frame construction among consumers as well as builders and developers are growing even faster, due to the rising cost of steel and concrete products, high energy costs, and concerns for the environment.

    In addition, the CWG delegation visited the Dongbaek Apelbaum site and the Dongyeonjae site to see first-hand wood frame construction activities in Seoul and in it's vicinity. 

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